Sobe Rush.

Pepsico Argentina wanted to redesign Sobe Rush can. Sobe Rush is an exquisite energy drink that is meant to be drunk during day time, so the design had to be cheerfull and modern. This was Bunker proposal. Sobe Rush was finally discontinued of the market, so this pack was never really done. But we like our proposal!

Este es un proyecto que se realizó para concursar por el rediseño de una lata para el energizante Sobe Rush. La consigna era que debía posicionarse como un energizante diurno y resaltar lo rico de su sabor a maracuyá.

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