MaryGold´s
MaryGold´s is a Floridian brasserie which launched recently in the Arlo Hotel in Miami. 21.06.2023 — Miami, USA

The Scope

The Client

MaryGold´s, 21.06.2023
Miami, USA

MaryGold´s is a Floridian brasserie which launched recently in the Arlo Hotel in Miami. Like a single rose blooming in a concrete jungle, Mary Gold’s is a haven amidst the hustle and bustle of the Wynwood Arts District.

We created an eclectic thus classic identity inspiring ourselves in the type of food they offer (fusion food). We used some retro style with the selection of the type, the stripes and the photo style. The Marygold´s flower is characteristic of the Florida area and in the identity it gains relevance and becomes the icon of the restaurant.

For Marygold´s packaging we used some vintage graphic resources such as the type, the stripes and mostly the photo style, trying to convey a Floridian retro brasserie with an English approach. The decoration the restaurant at Arlo´s Hotel reflects the eclectic, high energy and classic identity. It´s the new classic at Miami.

The restaurant’s name is inspired by the classic, yet eclectic and carefree personality one might find in a cosmopolitan city. Cultured, worldly and well-traveled, while remaining true to her roots, Mary’s is a muse for the “New Wynwood".

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