We decided to give the logo a solid feeling and a strong presence through the selection of a typography (Chalet) with enough body, modern and easy to read. The idea was to create a simple and memorable logo.
To communicate the human and soft side of the brand we decided to intervene the type by molding some of its letters, contributing with an organic and warm feeling, and thus achieving a personal and unique logo.
Being 100% organic was their great differential value so we decided to incorporate it into the logo. Its location in the main version of the logo is not random, it refers to chemical formulas.