Breaking the pajama code.
10.07.2019 — Caracas, Venezuela

The Scope

The Client

Zzzleepers, 10.07.2019
Caracas, Venezuela

Zzzleepers is an exclusive fashion luxury brand which seeks breaking the pajama code by offering sleepwear that can also be used daily.

Our goal at Zleepers is to challenge the conventional notion of pajamas and encourage people to wear them beyond bedtime and on any occasion. After all, who says pajamas are only for bedtime?

As experts in our field, we were entrusted with the responsibility of creating a sophisticated and trendy brand identity that aligns perfectly with our product - comfortable pajamas that promote relaxation, sleep, and dreaming. We opted for a stylish font and dreamy colors and textures to achieve an elegant and chic vibe.

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