Quimya is a plant-based food brand. Its main product is yogurts, but they also produce granola and special desserts.
The goal was to create a joyful and enthusiastic brand. To achieve this we worked on illustrations with a strong personality and a friendly style, and a cheerful and youthful color palette.
In Argentina, the market for plant-based and healthy food is growing day by day. Stores selling these types of products are multiplying, and social media explodes with this type of content. Young people are the main mentors of this healthy move.