Lucila’s Alfajores
Get inside, get closer and taste love. 13.07.2023 — Chicago, USA

The Scope

The Client

Lucila’s Alfajores, 13.07.2023
Chicago, USA

Lucila began baking artisanal alfajores when she moved from Argentina to Chicago and the memory of the smell and her childhood, inspired her to start baking alfajores. Finally Lucila´s Alfajores became a successful pastry business that sold alfajores throughout the whole country.

Inclusive, diverse and for all kinds of people who are a shoe lover and don’t care what they say and wear shoes even to sleep.

Inclusive, diverse and for all kinds of people who are a shoe lover and don’t care what they say and wear shoes even to sleep.

Inclusive, diverse and for all kinds of people who are a shoe lover and don’t care what they say and wear shoes even to sleep.

Lucila grew up in the Argentine countryside, in a small town a few hours from Buenos Aires. Like almost all Argentine children, Lucila loved to eat alfajores, and dreamed of eating them all.

However, in the United States, nobody knew what an alfajor was, so it was not so simple to communicate this brand, not only end consumers had to be tempted but we also had to teach them when was the right moment to eat an alfajor.

Through the excuse of the "shared moment" we tried to satisfy the need for that sweet touch that we all need sometimes, being social networks the best means to convey this concept. An alfajor can be shared either with a good friend and a story to tell, or a good coffee on your own. No matter what time, it is always a good time to eat an alfajor.

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